Contemporary Art Pricing Guide
Perhaps the most recurring question I receive from both artists and collectors is this: "how much is your work and how do you price it?"
Great question. To paraphrase Warhol: you're at a party, and so-and-so introduces you to so-and-so, saying, "oh, I just bought a Warhol for $1000 and it's fabulous" — this is how you establish your price.
Thus, your market begins at whatever someone is willing to pay. From there, you must maintain, protect and develop your prices.
I've given the pricing matter a great deal of thought over the past year. In this process, I was able to identify ...